Very potent! Seriously, three hits and I was higher than smoking a 1/4 a joint of some Sour D! I've had better Sour D but I still don't think it was as potent as that Purple Kush. Could just be because of different grower. As far as taste, I can't really put my finger on it. Not real fruity, not real earthy, but stanky danky. Smooth tasting and thick smoke. Left a great taste on pallet of my tongue! Definetly would recommend again! To anybody!