There is a wealth of info here and in the old Overgrow Faq on these topics. You should do some reading up. Ph and PPM are really important.
The plants are unable to take up nutrients if the ph of the water is off. There are excellent charts that show the uptake of nutes at different ph levels. The PPM is important because you can kill your plants in a matter of hours if the nutes (PPM) is too high. If they are too low, they will probably survive, but will not thrive or produce to their full potential.
It will be worth your time and trouble to learn a little more about the ideal growing conditions and how to achieve them.