I used to eat that garbage, it's quite delicious. Then I found out how unhealthy it is and how inhumane their suppliers are, so I no longer support them. I've learned to respect all forms of life.
You'd be surprised at how many companies contribute to animal cruelty, many very common brands are guilty.
I highly recommend checking out the documentary 'Earthlings'. Search the tube for 'Earth has a bad case of humans' while you're at it, neat little vid.
Peace.