What got me laughing is water-cooled LEDs. I know for a fact there's almost negligible heat inside of an LED, as the clear glass acts perfectly as a heat conductor. If those LEDs produced any significant heat to damage themselves, the glass around the LED itself would get equally hot for as long as the light is on. In other words, this does not happen, and it's purely a marketing gimmick easily seen through by those with any modest knowledge of basic electronic engineering principles. If you wanted more efficiency, you'd water-cool the transformer/ballast used to step down the voltage to those LEDs to increase the efficiency of the transformer.