BBFan
Days of Wine and....Roses
- Joined
- May 23, 2008
- Messages
- 2,078
- Reaction score
- 1,009
Think Marlboro. Kleenex. Coke (as in Coca Cola).
Branding would be the only way to go- no offense but anyone can replicate your formula (given the tools, info, and ingredients).
You're right, distribution is key. Delivering a consistent and reliable product is critical. Start now! Don't call it "White Widow", call it "NorCalHal Skunk" (or whatever). Anyone can put White Widow on the shelf, but only you can put your brand there. Grass roots marketing (pun intended) will get you out front now, before the big changes come. What's in a can of Budweiser that isn't in a can of no name (no offense to any AB people) beer? Same thing with Marlboro- it's a cigarette- but people ask for it by name and will often go elsewhere if it's not available. Because they know what they're getting. You need to create demand for your product when similar product is available.
I don't know any particulars about your situation and that's the way it needs to stay for now. Shelf exposure is critical for your success- even if it means reducing margin. If you are truly convinced that this bill (or a variation of it) is inevitable- than now is the time. Long term no one would be able touch you because only you can sell "NorCalHal Skunk". Branding will be the only way to compete. Customers will know when they pick up your product, they know what they're getting. Trademark dress and copyrights could be established sooner rather than later- or people will bootleg your brand!
It is exciting to think that this could be a reality in our lifetime!
Branding would be the only way to go- no offense but anyone can replicate your formula (given the tools, info, and ingredients).
You're right, distribution is key. Delivering a consistent and reliable product is critical. Start now! Don't call it "White Widow", call it "NorCalHal Skunk" (or whatever). Anyone can put White Widow on the shelf, but only you can put your brand there. Grass roots marketing (pun intended) will get you out front now, before the big changes come. What's in a can of Budweiser that isn't in a can of no name (no offense to any AB people) beer? Same thing with Marlboro- it's a cigarette- but people ask for it by name and will often go elsewhere if it's not available. Because they know what they're getting. You need to create demand for your product when similar product is available.
I don't know any particulars about your situation and that's the way it needs to stay for now. Shelf exposure is critical for your success- even if it means reducing margin. If you are truly convinced that this bill (or a variation of it) is inevitable- than now is the time. Long term no one would be able touch you because only you can sell "NorCalHal Skunk". Branding will be the only way to compete. Customers will know when they pick up your product, they know what they're getting. Trademark dress and copyrights could be established sooner rather than later- or people will bootleg your brand!
It is exciting to think that this could be a reality in our lifetime!